I think this is a really strong ad that demonstrates the luxurious, exotic and top quality sensation that BMW wishes to communicate as its brand promise. It's an interesting concept that inspires you to be the best that you can be and that if you set your mind to it you can accomplish anything. This is in line with the BMW brand since it markets extremely self-expressive products and this ad inspires the idea that by driving a BMW, you will be successful and achieve the things that you want to achieve in life. It also suggests that we are all humans on a level playing field, but it is what you do with your life that determines who you will be and that your success is a function of your own actions and mindset.
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