P&G features future friendly products for earth month

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P&G's efforts to go green seem much more realistic than many of the other companies trying to slap the “green” association on themselves. P&G does a great job at linking this family of products back to the corporate brand by being completely transparent. In addition, credibility is added through the company taking numerous strides to be a sustainable company with announcements a few months ago that it wishes to be completely sustainable in the foreseeable future.

In this case, all of these products are designed save water, save energy and reduce waste. Since consumers are now often buying the company more than the product, this is a great way to leverage the valuable P&G brand similar to how other parent companies are capitalizing on this transparency. For example, SC Johnson, Reckitt Benckisser and Unilever all displaying their corporate logo on any connected communications. This is a g reat way to leverage the strong parent company brand equity. This is also on trend with advocacy marketing which is highly valued by consumers these days as long as it’s credible and the company is not seen in a hypocritical. Given P&G’s drastic and voluntary commitments to environmental sustainability, this is likely to be believable in the eyes of consumers. Although, this is no longer a point of differentiation because it is now just expected that companies embrace the "going green" movement. Corporate brand equity is also being built in this case where all of these brands are all feeding off each other. They are all power brands - when you think of P&G you just think of power brands when they are batched together like this, which makes P&G seen in a more positive light.