Coors Light Bullet Train Express

There was a great experiential marketing event when I went for a night out at Laurier's Turret Nightclub recently. Coors light had sponsored the night and lowered the prices of Coors Light products for the night. There was also an area set up on the stage that had a booth set up like a train ticket booth where you could get your Coors Light cans chilled on ice. There was also an area on stage where you could take poker chips and bet on where a spin wheel was going to land (similar to roulette). If you bet correctly, you win a prize! I ended up winning and chose a snowboard bag (retail value was probably $100+). There was also a countdown for the grand prize draw at midnight for a unique prize.

This was a great way at building a brand experience that was relevant and meaningful to me particularly because I was also interacting with this product all that night since they were cheaper, adding value to the whole experience. It also introduced me to a fairly unfamiliar element of the brand, the Coors Light Silver Bullet express train. It was a fun way to get me involved and make me remember and associate that positive experience back to the brand .