The cast and producers of Jersey Shore do a great job of establishing likeable and memorable brand elements, particularly through phrases, famous words and iconic references.
One of the most predominant phrases used is "GTL" meaning Gym, Tan, Laundry (the routine that precedes going out and partying hard at the nightclubs of J-shore). This is a very specific reference and the target audience finds this very amusing - so amusing that people use it in their everyday lives. This benefits Jersey shore because this reference is only associated with this particular TV show and brand. No other brand employs this reference.
The character, "Snookie" does a great job at building a brand: One that revolves around drinking and acting completely mindless at all times (one that the target audience absolutely loves!) She constantly refers to pickles and other foods that she strongly advocates and has even picked up a gig endorsing things like pistachios.
In a sense, J-shore has created their own language. Other iconic elements that have been established include the “smooshing”, “grenades”, T-shirt time" and "Cabs are here" which are now used in generation Y everyday conversation now and when are used, they evoke thoughts and associations with jersey shore.
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