Nissan Leveraging the Power of Sound

I recently noticed that Nissan has added a new brand element to its collection. Being a marketing student, I am very vigilant of these types of brand changes but for the typical consumer, it is likely that they did not even notice! Nissan has now added a sound effect to go along with the flash of its logo at the end of commercials. The sound is very futuristic and robotic and is well aligned with the newly found brand values of innovation. This is a great use of stimulus marketing helping to associate the brand with technology, the future, and innovation. It sounds similar to the noises that PlayStation uses when you start a game. Nissan has created one more way for consumers to remember the brand by. Think of how powerful Mac Book's signature turning on sound is and how much value it has added to the brand? It's a wonder why all brands don't jump on the bandwagon of stimulus marketing in efforts to appeal to ALL the senses to build a more memorable brand.