It's interesting to note how heavily some brands use cues in their marketing communications. Prior to some of my marketing classes, I underestimated how strategically planned out each of the items that appear in a commercials actually were. I thought they were haphazardly chosen, but there is actually so much more thought put into the colours, shapes, sounds and objects placed in commercials than I previously understood. Some great examples:
Bud Light:
The aliens, blue colours, signature wardrobe style, same cheesy facial expressions and sense of humour, and consistent appearance of models all suggest Bud Light. You know this is going to be a Bud Light commercial almost immediately, far before the products or logos are shown. This is because these elements are used very consistently across all marketing communications so you know what to expect from a Bud Light commercial.
Febreeze:
Blue is a common theme in this ad: The cushions, eye colour, blue curtains, bags, pictures on the mirrors. Basically in every frame of the clip, there are blue cues that link back to the colour of the Febreeze packaging as well as the Febreeze brand logo, name, and wind whisp. Another important cue used throughout Febreeze ads is the signature whistling noises and musical theme. In this regard, even if an individual watching the commercial loses attention midway through or completely misses the commercial all together, they may still get the Febreeze brand exposure through hearing the whistling or music, or by seeing many of the brand cues littered throughout the ad.
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